Healthcare
Overview
Unlimitix is a mobile app for people to interact with an AI that helps and motivates to lose weight and reach their goals. The digital coach comprises the knowledge of hundreds of coaches, doctors, and research papers and is available to you 24/7.
I joined Unlimitix as the sole designer to develop their mobile app's initial MVP, creating high-fidelity designs and establishing brand guidelines with a predefined color palette and font.
Company
Unlimitix
Role
UI/UX Designer
Industry
Healthcare
Timeline
Jan 23 - Dec 23
What I Did
UX Design, UI Designer, Visual identity
Tools
The problem
Users struggle to achieve weight loss goals due to conflicting information, lack of personalized guidance, and insufficient motivation from existing apps.
Information Overload
People seeking to lose weight are bombarded with an avalanche of diet and exercise information from various sources, often leading to confusion and frustration.
Generic weight loss plans do not cater to individual preferences, lifestyles, or dietary restrictions, making it challenging to adhere to a plan in the long term.
Behavior Change
Changing long-standing habits and behaviors is a complex process, and existing apps may not offer the necessary guidance and support.
An opportunity
Project Goals
Build Healthy Habit
Create an application that helps build & track healthy habit.
Motivate users
Encourage / motivate users to take action.
Awareness
Create awareness about unhealthy lifestlyle.
key solutions
Promoting a healthy lifestyle and help losing weight with AI
AI-curated content
Offer a library of AI-curated educational content on nutrition, exercise, and healthy habits.
Weekly challenges
Introduce gamification & incentives on completing weekly challenges to keep them engaged & motivated
Guided path
Inform them about healthy habits and show them a guided path towards building that habit
Track progress
Provide users the ability to control / edit and track their progress
Personalized diet
Develop an AI-driven algorithm that creates personalized diet and exercise plans.
Coaching modules
Integrate AI coaching modules with motivational messages, habit-building tips, and emotional eating strategies.
I tested initial designs through user feedback and discussions with leadership and team members to develop a scalable solution.
User testing feedback
Before
After
Challenge progression
Users needed more information about how to swap for another challenge and were not coming back regularly to complete it.
Challenges count added and gamification implemented to motivate users to unlock the next gift. Daily fun fact tile separated from the challenge card to make it more user-friendly with pictures.
Before
After
Trophies categories
Users were feeling there were too many badges to scroll.
Reduced badge sizes and added a carousel to separate them into categories. Progression bar added when a challenge is ongoing.
Over two weeks, I created the landing page to provide users with product information, aiming to drive app downloads, while also creating social media posts and ads .
Social Media Posts
Marketing Ads
Final design
Light & Dark Mode
1000
Downloads
4.7
User Satisfaction
17%
User Retention
“Working on this project helped me understand weight loss challenges better and pushed me to think creatively to provide user-centric solutions, while also deepening my knowledge of AI functionality.”
Thank you for reading
Reach out via email: celine.perruchoud@gmail.com